Nike is all about self-lacing shoes these days, and one limited edition in particular just did a world of good.
See, the shoe maker is raffling and auctioning off 89 pairs of self-lacing Mag sneakers fashioned after Marty McFly's kicks in Back to the Future Part II. Today, Marty himself (aka Michael J. Fox) announced proceeds from the giveaway now total $6.75 million.
All the funds go to the Michael J. Fox Foundation, which is dedicated to finding better treatments and a cure for Parkinson's disease. Fox starred in the Back to the Future series and was diagnosed with Parkinson's disease in 1991.
A final pair is set to be auctioned off next month, according to TechCrunch, though that's not the end for Nike's self-lacing sneaker ambitions.
The company recently unveiled the HyperAdapt 1.0, sleek trainers that tighten by themselves with the press of a button. They are up for preorder now, and customers can slip them on at select Nike retail locations in the US starting November 28.
Though we don't know how much they cost yet, they could be the beginning of a whole new era of footwear. We think Marty would approve.
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